Grocery stores have always been one of the most profitable businesses in both rural and urban India. However, the growing digitization and development of large retail chains such as Dmart, Jiomart, etc. into e-commerce operations pose a serious threat to the growth of local grocery stores. Modernizing and adapting the basics of modern retail is the only way local grocers can increase sales and thereby stay in business.
Here are some Steps to Grow your Local Grocery Store in India with Minimum or low investment –
1. Customer-Centric product selection :
One of the most important factors to consider when choosing the product range for your store is your customer’s specific needs. This can be determined by recording sales and reviewing them periodically at specified intervals. This approach not only provides customers with the products they need but also helps save capital expenditures and in-store space from potential deadstock items.
2. Planogram and Display of Products :
You can increase customer purchases at your grocery store by making it easier for them to shop. The store should be organized so that products from complementary categories are displayed together and there is a logical flow of categories within the store. It is also important that the presentation is well-structured and visually appealing.
3. Availability of Products :
It is important to make sure that the top 20-30% of SKUs are never out of stock. Customers are often lost due to unavailability of products. Therefore, constant availability of the product is essential. Accurately assess storage requirements based on sales reports and replenish accordingly.
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4. Appealing Store Appearance :
Customers are more likely to shop at stores that look good. Therefore, the shop needs an appeal from the outside. Signage should be clearly visible and bright, and stores should have adequate lighting. Attractive shops increase the frequency of visits.
5. Maintaining Hygiene :
By Keeping your store clean and maintaining hygiene you can gain customer’s confidence in the quality of your products. Customers are more likely to make purchases from well-maintained, Good-looking stores.
6. Providing Courteous and Prompt Service :
Customers will prefer to buy from you if you provide good service. All interactions with customers should be polite and friendly. It is also very important to provide prompt service to customers in order to maintain a good relationship with them.
7. Personalized Service and Relationship :
To foster customer loyalty, you must develop a personalized connection with your customers and do everything possible to meet their needs. It also helps us address potential concerns and better understand consumer needs. Retaining existing customers is more cost-effective than attracting new customers.
To get expert help in determining the success of your Grocery Business get in touch with us by calling on 8010442222
You can also download the Kirana Friends Application from the Google Play store by clicking on the link below and learning how to run your store more profitably.
