When planning to open a Kirana store, selecting the right location is one of the most critical decisions you’ll make. A good location can lead to increased customer footfall, customer loyalty, and higher sales.
Here’s a comprehensive guide to help you choose the perfect location assuming that you have already selected the geographical area for your store. For example, you have selected Lajpat Nagar in Delhi to open your Kirana Store/Supermarket.
1. Identify Your Target Customers
Understanding your customers who you want to target is the key. If your target is to cater families then, a residential area with schools and parks nearby is ideal. If working professionals are what you are targeting for your store, then consider locations near business centres or transport areas.
2. Accessibility and Convenience
A great location should be easy to access. Consider sites near main roads, highways, or public transport routes. Parking is also a major plus, especially if you expect customers to visit by car. A location that offers convenience will likely attract more customers.
3. Analyse the Competition
Research the level of competition in your chosen area. While having some competitors indicates a thriving market, too much competition could be a minus. Look for locations where you can offer unique products or services that differentiate your Kirana store from others. An area with fewer similar stores may give you a competitive edge.
4. Prioritise Visibility
Visibility is crucial for Kirana or supermarket business. Your store should be easily seen from the street or sidewalk. Locations on corners or busy crossings often provide greater visibility. Invest in clear signage/banner and branding to ensure customers can find your store easily.
5. Ensure Safety and Security
Safety is a top priority for both you and your customers. Check crime rates in the area and ensure there’s adequate street lighting. A safe location not only protects your business but also makes customers feel comfortable visiting your store, especially during late hours.
6. Check Local Regulations
Before finalising a location, ensure it complies with local laws and business regulations. Some areas have restrictions on retail businesses, so it’s essential to check with local authorities. This step can save you from legal complications in the future.
7. Examine Infrastructure and Amenities
A good location should have reliable infrastructure, including electricity, water, and internet since digital payments is a convenient mode of payments. Check for adequate plumbing and Heating, Ventilation and Air Conditioning (HVAC) systems to ensure a comfortable shopping environment. If the place requires extensive repairs, it might add to your costs and delay your opening.
8. Look for Potential Growth Opportunities
Think about the future of your Kirana store or Supermarket. Does the location offer space for expansion? A site with extra space or flexibility can be valuable as your business grows. Consider the surrounding area and whether it’s likely to develop further, bringing in more customers.
Additional Tips for Success
To further ensure that you’re choosing the right location, consider these additional tips:
Accessibility for Deliveries: Your store’s location should be accessible for suppliers and delivery vehicles. If you’re frequently receiving inventory, a location with a loading place or dedicated delivery areas can be beneficial.
Visibility on Digital Maps: Check if the location is easily findable on Google Maps and other navigation apps. This will make it easier for customers to locate your store and can be an important marketing tool.
Nearness to Other Businesses: Being near complementary businesses, like a bakery, pharmacy, or salon, can help attract more foot traffic to your store. Consider how neighbouring businesses can benefit your Kirana store.
Evaluate the Surrounding Environment: Look at the neighbourhood’s cleanliness and overall vibe. A tidy, well-maintained area is more inviting to customers. Also, consider factors like noise levels and pollution, which could impact your store’s ambiance.
Conclusion
By carefully considering these factors and additional tips, you’ll be well on your way to finding the perfect location for your Kirana store. The right spot can create a thriving business that meets the needs of your customers and contributes to the local community’s vibrancy. Good luck with your search!
If you want to find the best location and build a kirana store or supermarket then get in touch with Kirana Friends. You can connect with a Kirana Expert by calling or messaging us on 8010442222.
You can also download the Kirana Friends Application from the Google Play store by clicking on the link below and learn how to run your store more profitably.
